Sophia Mary Mac is a Lead Experience Designer, Muralist, Oil Painter, and relentless Sketchbook Filler.
Currently
Designing award-winning digital experiences for Monks
Teaching design thinking at Shillington & QUT
Creating large-scale murals and maintaining an active art practice
Walking my dog
Recent notables
Awarded Tech Winner B&T 30 Under 30 π
Awarded Gold Cannes Lion 2020 π¦π, FWA of the Day 22.03.21, Awwward 06.05.20, FWA of the Day 02.05.20, FWA of the day 23.04.20, FWA of the Month 04.2020, 12 BADC Awards, 4 AGDA Awards, Awwward 26.05.17, 2017 Finalist / Qld Young Achiever of the year
Represented by Ironlak & Wacom
Keynote speaker at The Design Conference 2019 & 2017, Billy Blue College, Codebots, Ladies that UX and ABC Radio
Education
Bachelor of Fine Arts (Interactive and Visual Design & Advertising) from QUT, with additional studies at QLD College of Art.
15 years of experience in
UX & Product Strategy - Research, workshops, opportunity framing, roadmaps
Product Design - Wireframes, IA, prototypes, UI, visual design
Experience Research - Mixed-methods studies, usability testing, insight synthesis
Creative Direction - Concept development, art direction, brand storytelling
Mentoring & Facilitation - Design sprints, team training, career guidance
Commercial Illustration & Visual Arts β Murals, oil painting, sketchbook work
Emerging Tech & AI - Exploring how AI and other future-facing technologies can shape customer experiences, streamline workflows, and unlock creative potential.